Not every podcaster is an audio engineer. And to be honest: no one expects this from you. Especially not when you’ve just started. But there are a few things you can learn from the professionals to spice up your podcast.
For our latest episode from Audry talks Audio, we talked with Thomas Green, Audio imaging manager at Benztown. He gave us an introduction to audio imaging. Here are our favorite takeaways from that conversation.
1. Just as a quick introduction and reminder: the power of jingles.
“It’s always the same principle. As soon as you hear it, a human response happens. A good example is the Netflix ‘ba-dum’. As soon as you hear it, you’re already settling in for a movie. Probably on the couch, you feel relaxed. That’s your emotional response. Jingles for podcasts will do the same thing. When there’s powerful imaging, you know what you’ll get. These so-called Sonic Cues are crucial to identify a podcast or product you can trust.”
2. Good audio imaging starts with a good microphone.
“You might not think directly about a microphone, especially because it’s not necessarily the same as producing a piece of audio like a jingle. But when you are a podcaster, it’s so important to have a good microphone. Because you’ve got someone who’s listening for a half-hour to an hour or more to your show. Having clear quality audio when you’re consistently recording your voice is, I would argue, pretty key.”
3. Listen to similar shows that you like.
“When I worked on a comedy podcast with one of my best friends in Australia – which ended up doing well – one of the things we learned that was important was listening to similar shows that we liked. So we listened carefully, researched what other comedy podcasts sounded like, and took note of what we didn’t like. Do they use a lot of clips or not? What music style do they use. Is it too much music, is the music too loud or too quiet. Does it fit the podcast, or does it sound a bit strange?
So as well as capturing the audio in the best possible way, I think researching what product you want to make is essential. Take notes of what you love and what you don’t love from other shows. And then apply it to your podcast, not copying obviously, but emulating.”
4. Understand how quality podcasts are made.
“A lot of us listen to podcasts in the passing, right? In the shower or in the car. I don’t think a lot of people will listen to your podcast in high-def audio with $400 headphones. So I can understand that they won’t discover all the elements that you produced. They’d probably just be listening to the conversation and that’s cool. That’s what we want in the end. That people are actually engaging with the content and wanting to follow it.
But understanding how they get that product to that point, will help you to produce your own podcast to the same quality. When something works really well, knowing how to do it, knowing the structure on how to do it, is key.”
Ready to spice up your podcast?
Every member of the Audry community can access a special-priced audio production starter kit, including 5 downloads from the Benztown Podcast Library, allowing podcasters to create top-shelf intros and outros for their podcasts easily. Basically a start to audio imaging.