In the latest episode of Audry talks Audio, Niklas talked to Richard Horsman, experienced radio journalist, and media skill trainer. During their 30-minute conversation, a lot of tips passed by to conduct better podcast interviews. An overview:
1. It all starts with your audience
“You need to know who you’re talking to. So always before you conduct any interview ask yourself: who is the listener of this conversation and what do they want to get from this interview?”
2. Know your structure
“And by structure, we don’t mean a list of questions. A list of questions can be useful as a guide to help you think about what you’re going to do, but you don’t want to refer to a list of questions through the interview. You want to think about the arc of the story. How are you going to take the listener on a journey through this conversation? Where do you start, where you’re going to go to, where do you finish.”
3. Make your interviewee feel as comfortable as possible
“You want them to open up to you. We can always tell when someone is speaking from the heart rather than from the head. The best thing to do is when you can get that transition between speaking from the press release/ corporate statement/ book, to go to really speaking from the heart.”
4. Remember this poem by Rudyard Kipling
“I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who.
Too many first-time interviewers set the interview up like it’s a police station interrogation. Be gentle, ask open questions, and give the interviewee the feeling that you want to know or learn something from them.”
5. Never ever give anybody a list of questions
“In general: when you pre-write all your questions it’s destroying your creativity. Talk about areas instead.”
6. When you don’t like your interview guest
“Try to keep this in mind: Why are you there, why is your interviewee there? Let’s get back to why you’re even conducting this interview: it’s for your audience. They probably have a bunch of questions or need information from this guest. That should be your starting point.
Whatever the mismatch between you two. It’s your job as the professional, as the interviewer. To get something out of the interview for the audience.”
Listen to the full episode below: