Whether you are new to the podcasting industry and looking to expand your reach on social media, or a seasoned podcaster wanting to elevate your brand. The number of marketing tools for podcasters is growing every day. These seven tools will help you streamline the process of boosting your audience and reaching new potential fans.
1. Headliner (Headliner.app)
Videos are not only an excellent way to impress your social media followers, but can help you to reach new audiences outside of your normal reach. The ‘algorithm’ loves video content. Since most social media mobile applications have introduced auto-play on videos, the need to create snappy, attention-grabbing videos has only grown in the past years. Until recently, podcasters would have to download and learn how to use a video editing suite. If they wanted to make a video to promote their podcast.
Since 2018, however, Headliner has enabled podcasters to create ‘audiograms,’ which are simple videos made of audio highlights played over a static or moving image. You can add closed captions and animated graphics, as well as different layers of music and audio. Users are able to create, edit and export audiograms directly. Each Headliner user gets ten non-watermarked videos per month.
Headliner recently released a cool new feature called ‘Podcast AutoVideos’. You can simply upload your entire episode with a set of images, and Headliner will automatically create audiograms for you. You just need to pick and choose.
2. Streamyard (streamyard.com)
Speaking of video, you may want to explore the potential for livestreaming with your podcast. With platforms like Youtube, Facebook live and Twitch, building a dedicated audience through livestreams has never been easier. If you are looking to expand into visual podcasts or ‘vodcasts,’ Streamyard simplifies the process of live streaming. In the Streamyard suite, you can include webcam feeds from your co-hosts, guests, producers, and more. You can also encourage audience participation by enabling a live chat on any stream. Don’t forget to fully customize the brand of your live stream with visuals, music, and videos. Stream to the platform of your choice and access a brand new audience with engaging, professional content. That of course goes hand-in-hand with your podcast.
3. Clubhouse (Joinclubhouse.com)
If you are looking for new guests, potential episode topics, and new trends in the podcasting world, join the conversation on Clubhouse! The new audio-only social networking platform has exploded throughout the past months, and is the new hot topic when it comes to building an online brand. The platform provides a number of benefits specifically for podcasters looking to grow their audience. For example, Clubhouse’s rooms enable users to join conversations happening all over the world, covering countless topics. Jump into any room and join the conversation, and then punt your podcast while you’re live. You can also build legitimacy and make a name for yourself on Clubhouse by staying active and even starting your own rooms. Check out our latest article on Clubhouse to see how the platform can work for you and your own podcast.
4. Linktree (Linktr.ee)
Linktree is a fantastic way to let potential listeners and followers know where to find your podcast. You can also link your social media platforms, website, upcoming event tickets, and much more. Simply create a Linktree account and add the link to your social media bios. You can even customize the appearance of your Linktree landing page. The easier you make it for people to listen, the more likely they are to tune in and become fans.
5. Descript (descript.com)
One of the best ways to increase your SEO is to update episode transcriptions on your website or companion blog. Transcripts are full of keywords and phrases that help potential listeners find your podcast through search engines. If you are looking for an all-in-one platform for audio transcribing, editing, and mixing, Descript is the perfect tool.
Not every podcaster loves the process of transcribing and editing audio – and that’s okay! Descript transcribes your entire podcast in minutes. It has automatic speaker detection. And can systemically eliminate filler words like ‘uh,’ ‘like,’ and ‘you know,’ and much more. You can even export directly from Descript onto your preferred hosting platform.
The platform was founded in 2017, and the team is constantly updating their platform with new features and tips for growing your audience. So keep an eye out for news and updates.
6. Podcastpage (Podcastpage.io)
Not every podcaster has the time to maintain a full website for their show. Podcastpage is a simple website builder designed specifically for podcasters. For just eight USD per month, you can have a simple, yet dynamic and effective website for your podcast. You don’t need to know anything about website design or coding. Podcastpage takes all of the guesswork out of building a landing page. They’ll even provide all of the necessary hosting and domain management for your website. You can completely customize the appearance and layout of your Podcastpage website. The platform offers a full suite of tools to impress your fans and attract new audiences.
7. Canva (canva.com)
Many podcasters prefer to focus on making their audio sound its best, but this unfortunately often leaves much to be desired concerning podcasts’ visual marketing assets.
Created by Melanie Perkins in 2012, Canva is a graphic design and marketing platform that enables anyone to create aesthetically pleasing visuals for their online presence. While it’s existed for almost a decade, in recent years the Canva platform has started offering many more features geared specifically towards podcasters. For example, Canva recently enabled music and audio uploads that can be added to graphics created on the platform. Which is a perfect tool for podcasters looking to present audio highlights and trailers with elevated graphics.
Users can also schedule social media posts, create teams to co-edit graphics, and utilize the vast photo and graphics libraries on the platform. If you want to make your podcast look more professional to attract new audiences, Canva is the place for you.