Audry launches paid promotions for podcasters— this is what you need to know

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Paid promotions for podcasters

At Audry, we are working hard on bringing new features and technology to podcast creators to enable growth through collaboration. Paid promotions, the feature we’re announcing today, is another big step for us to support everyone in the Audry community with the tools that can foster growth.

When you’re already part of the Audry community, you might have already seen it, but we added an entirely new ‘Paid promotions’ section. Here you can browse through selected Audry podcasts and pay them to promote your show. They do this by placing your trailer in their own podcast.

As of today, over 50 podcasters from within the Audry community have already become a verified seller. You can browse through all the offers on Audry, and pick the show that works for you.

Workflow for podcasters

Next to our guided collaboration workflow for podcasters, this is another way to get your podcast in the ears of new listeners really easily.

“On Audry podcasters of all sizes come together to collaborate to grow their show. Paid promotions enable a whole new way for podcasters to exchange value with each other and broaden the range of potential partners.” (Niklas Hildebrand, Co-founder)

How does it work?

Once you’ve selected one of our verified sellers, you’ll request a promotion placement. It’s a request at first because it is ultimately up to the seller to choose who they want to work with and what fits their podcast best. Once they approve, you’ll be asked to place a deposit with Audry. With your deposit, the seller knows that they can start working on the placement of your trailer. We’ll unlock your money to the seller after you approve of the promotion. But don’t worry; we’ll guide you through every step of this process once you’ve requested your first placement.

Pricing is simple: you pay the price you see in the seller’s offer.

Sign in to Audry and check the discover page to see all active sellers right now!

How to become a seller?

To become a seller on Audry, you need at least 500 listens per episode on average. If you meet this criterion, you can send an email to support@audry.io and we will guide you through the verification process. After that, your seller profile will be visible to the entire Audry community!

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