Everything you want to know before you start with podcast advertising

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Heather Osgood talks about podcast advertising

In this episode of Audry talks Audio, our co-founder Niklas Hildebrand talks to Heather Osgood, founder of True Native Media – a boutique podcast representation agency specializing in podcast advertising.

With an extensive background in radio advertising and love for podcasting, Heather was in a unique position to start an agency that could help both advertisers get better results and assist podcasters in finding sponsors. She is an influential voice in the podcast advertising space and has sold over 50K ads in the last five years. Heather is also the Podcast Moneymaker’s creator, a course designed for podcasters who want the formula, tools, and tactics to get advertisers in 6 weeks. 

In 30 minutes, Heather and Niklas talk about:

– Why you need to know exactly who your audience is before you start thinking about ads.
– Why it’s important for host and advertiser to be a perfect match.
– Why hosts will get better results when they create personal ads for each advertiser.

Everything you want to know before you start with podcast advertising – listen to the episode of Audry talks Audio below: 


About Audry talks Audio:

At Audry, we help podcasters to access the tools to take their podcast journey to the next level. Audry Talks Audio, helps you to understand the world of audio.

Join Audry’s co-founder Niklas Hildebrand as he talks audio with guests who should inspire every podcaster and entrepreneur. Each episode contains powerful information to help you understand trends, tools, and insights coming from the world of podcasting and audio.

Episodes will be available on YouTube and the Audry blog.

Previous episodes:
S01, E01: Ed Ryan – How to make money with your podcast.
S01, E02: Thomas Green (Benztown) – An introduction to audio imaging for podcasters.
S01, E03: James Cridland – The Podcasting Landscape’s Past, Current, and Future State.
S01, E04: Mike McVay – Why All Podcasters Should Have Some Knowledge About Storytelling.

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