One of the most popular ways that podcasters tend to work together is by featuring each other on their shows. Called ‘guest-swapping,’ this simple act of cross-promotion gives each guest the chance to shout out their own podcast, while providing fresh content for each respective show. This is a great way to get your name out there because it gives you the opportunity to tell a new audience about your podcast in your own words and also take a break from the normal format and topic of your own podcast. But how do we go about doing this? Sometimes it can seem intimidating to reach out to new podcast collaborators and partners, especially if you’re a fan of their work. But no need to worry, many podcasters enjoy connecting with their fellow creators and swapping guests. The trick is finding the ideal partners and then reaching out to them in a way that will grab their attention. There are several ‘best practices’ for this cross-promotion and with the right approach, you’ll be able to get the most impactful and rewarding guest swaps.
Finding the Podcasts for a Guest Swap
Before reaching out to podcasters for a guest swap, you must first figure out what you would like the guest podcaster to do with their time on your show. Would you prefer that they only spend a few moments introducing their own show, take part in a full interview, or be a guest on a particular segment? You must also determine how you would like to be a guest on your new partner’s podcast, and make sure that the collaboration is equitable. If you are interested in having them on for a full 1-hour episode, but they only want to give you a 30 second window to pitch your own podcast on their show, then this might not be the fairest collaboration. Ideally, any guest podcaster you bring on for the entire duration of your show will be more than enthusiastic to have you as a feature guest on their podcast as well. If they only have time to have you as a guest on a certain segment, do the same for them on your podcast. Deciding what you want to get out of a guest swap early in the process can help you make the best partnership decisions. What if you could take the guesswork out of determining whether or not a podcaster is open to a guest swap? Audry pairs you with thousands of vetted creators that are also looking to grow through collaboration. Once you have registered your podcast on Audry, you can browse other podcasts by location, episode duration, topic, listeners per month, and more, and then reach out to them directly on the platform. You can make it clear from the beginning what kind of collaboration you want, and make sure that your partners are on the same page. Once you’ve connected on Audry, you can collaborate in whichever way works for both shows and everybody wins!
Building out Your Pitch
After you have found podcasts that you want to collaborate with, you’ll need to build out a pitch to get their attention. Many podcasts receive a number of guest swap requests per month, and the goal is to stand out from the crowd. In addition to telling potential collaborators about the premise of your podcast, you want to make it clear that a guest swap with you has value. Within your pitch, show them that you have traction, talk about the past guests you’ve featured on the show, and link to other podcasts you’ve worked with. This will show that you don’t operate in a vacuum, and that you’re actively pursuing new collaborations. You already have dedicated lifelong fans, but you’re looking to grow your audience. You will also want to convey that you chose their podcast for a reason. Make the outreach personal, show them that you’ve listened to the podcast, and tell them how you’d like to work together. The more they know about your intentions and what you can offer through a guest swap, the more likely they are to partner with you. When proposing a guest swap, you will want to send along a detailed plan or outline of your podcast as well. Put yourself in their shoes; you wouldn’t agree to be on another person’s podcast if you had no idea how you would fit into their show or how your interview would be used. The goal is to build trust with your guest and ensure that they are prepared regardless of your podcast’s format or topic. Guest swapping is obviously a two way street, so make sure that the other host has also prepared you as much as possible before you start recording.
Swapping guests with another podcast can not only bring on a whole new audience, but also mixes up your content and keeps it fresh and interesting. After determining what you want to get out of a guest swap and what podcasters you want to work with, start reaching out to potential collaborators with personalized pitches. Using Audry is a fantastic way to not only find new partners for guest swaps, but to also directly reach out to those who are the most enthusiastic about working together. If the guest swap goes well, you might even want to expand on this relationship in the future through regular partner segments, shoutouts, and more. The key is to make sure that your guest swaps are beneficial to both yourself and your partner’s podcast so that you can grow your audiences together! Looking for inspiration on how you can reach out to another podcaster? Check our Sample Guest Swap Outreach Letter: