Growing Your Audience With Content You Already Have

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A podcaster’s growth journey never ends – we’re always looking for new listeners and fans. One of the best ways to get your name out there is to repurpose your own content and create content for other podcasts. There are many ways to go about doing this, and it’s important to make the most of your time – and unique talent – when creating for others.

While making sure that your own podcast is top priority, reusing the material you already have can grow your audience, community, and impact. Remember, whenever you record a new episode, you automatically have a wealth of content that can easily be repurposed into blogs, articles, audiograms, and more. There are a number of ways to repurpose your content for the biggest impact. The first step is to find the right partners and determine which content you can create for each other. Using Audry is an excellent way to find like-minded and enthusiastic partners for content swaps. The Audry community is home to thousands of podcasters looking to grow their audience just like you, and you can browse podcasts by episode duration, audience size, and more. By streamlining the process of finding collaborators, you can focus on creating fantastic content to share.

Blogs and Articles

We are big fans of writing articles and blog posts to grow your podcast’s online presence. You can reuse content in a number of ways, for a number of audiences. Make your content go further by writing for other content creators in your niche, for other podcasters, and for your guests. Remember – the more written content you have that links back to your podcast, the better it will perform on search engines. The end goal with everything you do online is to encourage people to listen to your show and press play. Keeping this in mind will help you to determine which collaborations will impact your growth the most.

An example of a great companion article from an episode you can find here. More likely than not, you follow other content creators in your podcast’s niche – whether it be fitness, cooking, or politics – and you can provide them with some relevant and insightful content for their website. The same goes for writing for other podcasters. These days, most podcasters have websites or landing pages for their shows, complete with companion blogs and articles. Depending on your podcast’s topic, you can always write a guest blog for their website. This gives them a great piece of quality content, while providing you with visibility and a brand new audience. For example, you may have a podcast on marketing and have recently interviewed an expert on offline advertising. Using information from this interview, you can write a report, how-to, or opinion blog for another marketing blog or podcast’s website. Speaking of guests, you can build an entire content plan around a single guest spot – from articles to social media and more! Let’s say you had a particularly valuable and insightful guest on your podcast, providing you with a ton of great information and quotes. Sending your guest best quotes from the interview, a short blog with the top takeaways from the conversation, or even the full transcript of the episode will provide them with a wealth of shareable content. This will not only show how much you value their time and expertise, but encourage them to share on their own media channels and website. Remember – they most likely went on your podcast to grow their own audience and you want to make sure that they get the most out of their collaboration with you.

What if you don’t have time to write a full article or piece? There are a number of ways to repurpose content aside from the written word. You can also create audiograms of the most insightful parts of the interview, create visuals with thought-provoking quotes for social media, or even make a video from the recorded interview.

Audiograms

Headliner is an amazing web-based application that enables you to embed audio over a stagnant image that you can share on your website and social media. Due to the advent of auto-play on Instagram, Twitter and Facebook, audiograms perform extremely well. People are much more likely to continue watching an audiogram than staring at a photo, so you automatically have a captive audience. You can post an audiogram both on your own social media, and send it to your guests and community as well. Whenever you have a new guest, you can create audiograms that they can share with their community.

Berlin Bigwigs uses audiograms to revisit content from each episode and highlight different themes from each discussion.

Images

As much as podcasting is an aural medium, visuals perform the best when it comes to social media and website content. Canva is a user friendly digital design platform, complete with templates, images, fonts, and even GIFs.

Pulling the best quotes from a particular episode or interview, making a professional looking image, and sending it to your guest and community is an easy way to get your name out to new audiences. Depending on your podcast’s topic, you can even make educational visual aids to share within your community.

There are many ways to repurpose audio stories and anecdotes into a visual medium – get creative and find what performs best within your particular niche!

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A post shared by AIR Podcast (@_airpodcast)

In her podcast, Air, Emma Robertson holds in depth-interviews with DJs, musicians and creators of all kinds. She uses simple visuals to show her audience the best quotes from each episode.

Video

Nowadays, many podcasters will video record their, well, recording sessions. There are many ways to repurpose these videos to boost your content and online presence. They can even be shared on your own website and with your online community. There are countless recording options, regardless of your own podcast and interview setup.

When recording in person, you can simply set up your phone with a tripod and stream the session directly to Youtube, Instagram or Facebook. If you prefer to record via video chat, Zoom and other platforms enable you to record the session.

Uploading these videos will provide you with a brand new stream of potential listeners – without taking away from your own production time!

Josh Rivers, the host of Busy Being Black, often utilizes video to showcase his conversations with black queer artists from around the world. He also embeds these episodes within his own website.

Conclusion

There are so many ways to repurpose the great content that you already have, and the key is to find the best formats, avenues, and partnerships to make the most of that content. Reusing material in a way that fits within your podcast workflow will ensure the best and most rewarding outcome to impact your podcast’s growth.

Your own content comes first, but if you can find ways to streamline the process of creating for others, you’ll have a great time building your community and audience through guest articles, videos, audiograms, and more!

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