Some time ago, we wrote that the key to a podcaster’s success is having a good community. Having a dedicated partner or buddy by your side takes this even a step further. This article will explain why and how a partner can help you reach your podcast goals.
It’s a common fact: as humans, we love to share our experiences with the world. If we can’t do it in real life, we’ll share it through our social media channels. It’s just more fun when you can experience something together. In podcasting, this isn’t any different. We all know that working together with your fellow podcasters is great. A pleasant side effect: most of the time, when you’re collaborating with podcasters in your niche, you’ll see your own podcast grow.
Once you have found reliable, like-minded partners for collaborations, guest swaps, and content sharing, you might want to maintain these symbiotic relationships for the long term. Team up to become podcast partners. This experience of tackling challenges together and overcoming obstacles can make your podcasting journey a lot more enjoyable.
Where to begin?
You can approach this like any other relationship; it takes effort, but everyone will continue to benefit if you communicate and work together. There are several ways to maintain this relationship, including communication, assessing outcomes, and ideally developing new avenues of cross-promotion so you can continue growing together.
Depending on how often you each release episodes, post on social media, and produce other content. Having a monthly check-in is a great way to congratulate each other on your successful promotion campaigns and see what you can improve in the future. You can also use this time to get down into the ‘nitty gritty’ of your traction and Key Performance Indicators (listens, shares, downloads, listener location, etc.). Or, as we named it earlier: share your experiences!
The best outcome of any podcast cross-promotion partnership is that both sides see mutual growth, and both partners are delighted and pleased by the results. When you’ve got a good thing going, everyone wins!
Now, why not take this a step further. Work together to build a new collaboration campaign with new content, audio, and potentially new formats. For example, you can ask your partner to write a monthly article for your blog, provide a guest spot once a month, or even feature each other as ‘Partner Podcasts’ on each others’ websites. As long as everyone continues to benefit mutually, keep the collaboration going! You’ve got nothing to lose.
And did we already mention that having a partner is great for the days when you lack a bit of motivation? Your partner can support and encourage you to keep going. Knowing you’re not alone in this journey can keep you motivated to reach your podcast goals.
The best collaborations are the ones with a partner you like and trust, so why not see where the journey takes you!