How to Create an Organized Roadmap for Your Podcast

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Create a Roadmap

If you feel overwhelmed by the amount of work required for each episode, you are not alone. Workflow challenges are one of the leading causes of podcaster burnout, and many of these challenges can be avoided with a few simple changes. This article will give you some tangible tips to create an organized roadmap for your podcast. 

Even if you have a concrete, streamlined workflow, there is always room for improvement. Start keeping a detailed record of your team workflow, and use a flowchart or checklist to document how long each task takes. You can also write down who responsible is for what, and where the team experiences bottlenecks. This will help you determine which tasks can be automated or scheduled, and where you can potentially bring on people to help.

Growth and improvement

When this is clear, you can start working on your roadmap. Because, with an organized roadmap, you’ll be able to spend less time focusing on the immediate future of your next episode, and more time developing long-term plans for growth and improvement.

If you have a co-host or team, set a weekly or monthly date so you can have a team ‘editorial’ meeting in which you determine goals and responsibilities for the next episodes. By using detailed publishing calendars, platforms like Trello or Hootsuite, and dedicating specific days to editing and research, you’ll have a much more productive workflow.

Roadmap to-do list:

You can use this to-do list during your next editorial meeting. Even when you’re a solo podcaster, drawing some outlines for yourself is good.

  • Using a detailed calendar, plan out the next three months of episodes:
    Schedule out guests, episode topics, and production pipelines

  • Determine short, medium, and long term goals for your podcast:
    Short: Staying on top of production, keeping social media up to date, engaging with fans
    Medium: Establishing crowdfunding/monetization campaigns, building more partnerships for cross-promotion
    Long: Year-long goals for audience growth, episodes, and ideal guests

  • Develop an outreach plan for your podcast:
    Reaching out to cross-promotion partners, engaging the online community, collecting images and media for promotion.

  • Schedule in breaks for yourself:
    Consider releasing the podcast in batches or seasons so that you can take some time off from production.

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