How to Market Your Podcast Like a Business

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sharon taylor

In this episode of Audry talks Audio, our co-founder Niklas Hildebrand talks to Sharon Taylor, since 2019 Managing Director at Triton Digital through Triton’s acquisition of podcast technology company, Omny Studio.

With more than 13 years of experience in the technology space, Sharon Taylor joined Triton Digital in 2019. Before that, she was the CEO of Omny Studio. Sharon grew Omny Studio into one of the leading audio on-demand hosting and publishing platforms in the world. Today, as Managing Director at Triton Digital, Sharon remains at the helm of Omny, responsible for guiding the podcast development strategy for the company, in addition to leading the continuous advancement of the Omny Studio platform, maximizing it’s utility for both radio and podcast clients.

In 30 minutes, Sharon and Niklas talk about:

  • Why everything starts with finding your audience.
  • Why you can’t sit back and wait for the downloads and the money to come pouring in (but what you need to do).
  • Why it’s important to interact differently when you use several platforms to promote your podcast.
  • And some concrete tips to improve your downloads.

About Audry talks Audio:

At Audry, we help podcasters to access the tools to take their podcast journey to the next level. Audry Talks Audio, helps you to understand the world of audio.

Join Audry’s co-founder Niklas Hildebrand as he talks audio with guests who should inspire every podcaster and entrepreneur. Each episode contains powerful information to help you understand trends, tools, and insights coming from the world of podcasting and audio.

Episodes will be available on YouTube and the Audry blog.

Previous episodes:
S01, E01: Ed Ryan – How to make money with your podcast.
S01, E02: Thomas Green (Benztown) – An introduction to audio imaging for podcasters.
S01, E03: James Cridland – The Podcasting Landscape’s Past, Current, and Future State.
S01, E04: Mike McVay – Why All Podcasters Should Have Some Knowledge About Storytelling.
S01, E05: Heather Osgood – Everything you want to know before you start with podcast advertising.

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