The popularity of Clubhouse has exploded in the past months. Which can be great news for podcasters who know how to use the platform effectively. With 10 million downloads and two million weekly users, it’s quickly become a powerful tool for meeting new people and hearing unique conversations.
The main difference between Clubhouse and other social media platforms is that audio is the central feature. So many podcasters are flocking to the app. According to Trapica, ‘Clubhouse is finally giving audio content a chance to shine in a world full of written and visual media.’ While many people equate Clubhouse with the medium of podcasting itself, we would rather explore the potential marketing and growth benefits that it can bring to podcasters. In this article, we’ll discuss the new outreach opportunities that Clubhouse can provide. But also the things to keep in mind when building up a presence on this new, exciting platform.
One of the most important aspects is the potential to explore exclusive, unpredictable conversations with experts and influencers in your field. If you’re currently looking for new guests and podcasts to collaborate with, Clubhouse provides a casual place to spontaneously meet new people and learn new things. If you want to invite an expert for an upcoming podcast episode, you can search Clubhouse rooms by topic and you’ll very likely stumble upon your next potential guest. You can message them directly to get the conversation started and then invite them onto your podcast. You never know who you may meet on the platform, so make sure to delve into all of the unique rooms featured within your own niche.
Clubhouse is also extremely useful for introducing yourself to new potential collaborators! If you are looking for a new podcast cross-promotion partner, it provides countless opportunities to meet just the right person. They’re already hearing your lovely voice and great personality through the conversations on the app, so they’re more likely to get excited about a potential partnership with you. It also gives you the chance to ‘speed date’ potential collaborators by hearing their voices and opinions through the app.
If you are an expert in your field, Clubhouse is a fantastic place to build an audience you might have never reached through traditional marketing methods. For example, if you have a podcast on travel, you can join one of the thousands of rooms on the subject, or start your own. It’s very possible to build a name and legitimacy for yourself and your podcast through Clubhouse. Even bring your podcast audience onto the platform itself. For example, if you only have time to release a podcast episode once a month, but your audience consistently asks for more content, Clubhouse is an easy and streamlined way to speak directly to your audience at your own convenience.
Joining a conversation is instantaneous, and doesn’t require the hours of preparation and editing of a podcast. Just jump on and speak directly to your fans, and even gain more followers along the way.
You can also use Clubhouse to stay on the pulse of new trends and see what topics your audience wants to hear about. Given that Clubhouse adapts its recommendations based on your favorite clubs, rooms and subjects, you’ll be even more keyed into the conversation. You can even enable notifications to make sure that you never miss a room.
Things to Keep In Mind:
There are some things to keep in mind when exploring how Clubhouse can impact your own podcast endeavors and audience. Firstly, Clubhouse is still only available to iOS users, and therefore excludes any potential fans who use Android or other mobile devices.
Secondly, you must keep in mind that content disappears after the room closes and you won’t have a record of the amazing conversations that just took place. One of the most alluring and complicated aspects is the ephemeral nature of the conversations and content on the app. According to a recent article by marketing expert Mark Schaefer, ‘the reason Clubhouse is different and exciting is because it’s synchronous. It’s happening right now and never again. If you’re not there, you miss a conversation forever.’ During the conversation itself, you’re live so you don’t have the comfort of being able to screen and cut the conversation to your liking. It is possible, though not advised, to record a Clubhouse conversation, but you must inform all speakers that the conversation is being recorded. If not, you’ll be violating community guidelines and your account can be suspended.
While Clubhouse is exploring new options for monetization, at the moment the platform is free to use. This means that creators are not paid for their time on the app itself. If you rely on the income from your podcast, make sure that you don’t dedicate all of your time to Clubhouse. Or give fans a reason to join your Clubhouse rooms instead of listening to your podcast.
All this to say, Clubhouse is a fantastic platform where you can not only meet other podcasters but join in on conversations with those in your field. If you have an interest or hobby, there will be a Clubhouse room about it. And if there isn’t you can go ahead and start one of your own!
And don’t worry – Clubhouse won’t kill the podcasting industry (as much as some Clubhouse fans might like to say!). According to Tom Webster, people love podcasts because of their ‘compelling, quality content that Clubhouse can’t replicate in a live, participatory setting. But time spent on Clubhouse could kill a show—maybe your show. It could kill it if you aren’t providing a better experience.’ So think about how to make the most of your time on Clubhouse and always make sure your podcast is your first priority.