Depending on how you implement and use it, podcast transcription is a huge deal. Sure, you can’t publish your podcast transcript on popular directories, such as Spotify and Apple Podcasts, but that’s not the only potential area of use.
If you have your own podcast website (which you probably should), for example, it’s a great way to enhance the value of all your recordings for those who are going to be listening to them.
What Is a Podcast Transcript?
There is no need for us to overcomplicate the definition. A podcast transcript is just that. It’s a written version of everything said on your podcast verbatim. Of course, it implements the use of time stamps and identification labels to bring the whole experience together for your listeners.
How to Create a Podcast Transcript
There are a few ways you can go about creating a podcast transcript.
First, you could write it yourself. All you do is sit, listen to your recording, and type everything in an organized manner. You save yourself some cash doing it this way, but there is a time investment that you’re not getting around.
The fastest transcriptionists in the world get through an audio minute in about four real minutes. Therefore, a 15-minute podcast takes an hour to transcribe. Sure, you have a bit of an advantage, considering you were a part of the podcast, and you may not necessarily need to listen to everything multiple times to get it right.
However, without the skill that these transcriptionists have, you could still end up going slower than they do with all the pausing and rewinding that you can’t avoid.
A second option is to use a transcription service, such as Temi, to take care of it for you. Provided your audio is clear enough, all you do is upload, and the service generates a script using voice recognition, which you can edit and download.
Editing allows you to put in speaker information, timestamps, etc. This is by far the easiest way of going about it.
A third, bit more difficult option, is to outsource the job to a human. Freelance transcription services are incredibly popular, but bear in mind that a few factors go into this. There is the extent to which the person understands what’s being said, and you must consider the possibility of getting an unresponsive transcriptionist.
You are working with humans, after all, so anything is possible. Nevertheless, it’s usually cheap to bring a human in. There is also the advantage of being able to make specific customization requests. If nothing else, going this route is probably the closest you’re going to get to a transcript that requires no post-editing on your part.
Why Is It So Important?
The importance of a podcast transcript lies in its ability to bring greater value to your podcast.
We must highlight the biggest elephant in the room here, which is accessibility. Podcasting is an audio-based medium in a world that sees an estimated 5% of people struggle with hearing disabilities. Should they not be able to enjoy your content too? Well, transcriptions help them to do so.
Next, there is visibility. We would assume that you want your podcast to be seen and to grow. Show notes help Google to create a bit of a meta description to help people find your content. Be that as it may, the length of a transcript gives it way more SEO potential for discoverability.
Since your transcript is in written form, it also allows you to reuse content for various purposes. one of the biggest is undoubtedly marketing.
Finally, backlinks can be introduced, which can create so much more of an engaging and explorative experience for all your listeners.